How to Generate Qualified Real Estate Leads?
Looking for an effective way how to generate real estate leads on autopilot, and also pre-qualify them at the same time?
Then you are in the right place!
On this page, I will be giving you free access to my highest converting funnel template for real estate agents and agencies. Multiple realtors use this funnel to generate hundreds of real estate leads every month, and turn leads into customers every week.
The temple and concept I introduce to you in this post are going to help you capture and convert buyer or seller leads for your real estate business.
And – more importantly – they make the process more effective and hands-off…
So you can focus more on the money generating core tasks of your business … turning those pre-qualified, warm leads in your pipeline into happy house buyers or sellers.
And I’m giving you these funnel templates completely for free.
All you need to do is customize the templates for your own business, switch out some text and images, and you are good to go.
Let’s get started…
The video below will give you an overview of the funnel templates.
But before we dive into the funnel itself, here are the main things you need to know about funnels …
Why You Need Sales Funnels In Your Business
A funnel is similar to a website, but specifically designed for converting leads to customers in an optimized multi-step sales process.
You see, when a lead or prospective customer lands on your website, he or she usually has a variety of options: menus, buttons, posts, pages, and so on. And as Dan Kennedy put correctly, “A distracted mind doesn’t buy”.
So, leads that land on your website may be looking for either general or very specific information. As a result, they may look around, browse, and maybe find what they are looking for. Some may even take the desired action you want them to take: opt-in to your email list or call you.
But unless they want to get into contact with you they will eventually leave. And even if they liked your listings, they oftentimes will forget that they saw that listing on your site, because they are browsing dozens of sites in search for their new home.
So once they are gone, they are gone. And if there is no defined process on your page for them to follow, and you have no way to follow-up you just lost a potential customer.
Just to be clear: websites are great for establishing your brand and creating trust and credibility. But they are not good for bringing in leads and converting them into customers for your business.
There are simply too many distractions and competing information for the visitor to actually take action and engage with you. Instead, they take off and keep browsing for the next offer.
So what can sales funnels do for you?
A Funnel Is Your 24/7 Sales Agent
Sales funnels can be viewed as 3-dimensional websites created to guide your leads through a defined process, that you set-up before. Its kind-a-like your personal sales assistant, who welcomes every visitor personally, and him or her through the process (e.g. sign-up to your list), pre-qualify them and make them familiar with your brand. You can then follow-up with these warm and pre-qualified leads and turn them into your customers.
This said, a funnel provides your potential customer with only two options – either take your desired action and proceed to the next step in the funnel or leave the page (in which case they weren’t very interested in the first place). But when they proceed and leave their contact details, you can follow up, even if they keep looking for listings on your competitor websites.
But even if they don’t enter their contact details, you can retarget them using paid advertising. You can retarget them on Facebook, Google, or Bing, which is much cheaper than running ads to cold traffic!
And you can retarget them based on what actions they already took. You can even send them back to the same funnel step where they left off last time, so they can proceed to the next step of the funnel.
Probably 90% of potential customers leave without taking action the first time they visit your website. Research has shown that potential customers typically need 7 to 12 contacts with a brand or offer before they make a buying decision and convert into a customer.
When you understand this it becomes very clear that you need a process in order to retarget and capture your customers at a later point.
Funnels Serve Your Customers
Every Funnel starts with a landing page and has a clear objective.
For Realtors this usually means capturing contact information, pre-qualify leads, and then follow-up with them.
For the lead, the funnel has a different objective: they want to either remove a pain or gain a benefit. And in your funnel, you are helping them to do that by providing valuable information in exchange for contact information.
The funnel then guides each lead through a process that you specifically designed to bring them to their goal.
During this process, interested leads will give you their contact information in return for the value you provide. Thereby they also meet your objective.
Now, after you satisfied their wants or removed their pain, you have a way to follow-up with them via email or phone. Then you can give them what they need and turn them into happy customers.
But Funnels Can Still Do More …
Funnels don’t just allow you to capture leads in a fully automated fashion. They also allow you to segment traffic coming into your funnel into cold, warm and potentially hot leads. The traffic temperature describes how close they are to making a buying decision, taking action, and becoming a customer.
This can be done by asking questions or offering additional value, as you will see below. You then can follow-up and address every lead according to the state in their decision-making process.
A funnel is your automated sales-assistant that brings in new leads 24/7, 365 days a year, automatically!
So by now you hopefully understand that every business needs funnels. And I’m convinced that in 5 years, every successful business is using funnels.
Businesses that don’t use funnels to acquire customers will be like a business without a website 5 years ago: virtually non-existent, and most likely out of business.
The ClickFunnels Realtor Funnel
Now I’m going to introduce you to the realtor marketing funnel.
This funnel has two goals: firstly, collect the name email and phone number of people interested in buying property in the advertised area. Secondly, to qualify these leads according to the state in their decision-making process.
Just a quick note: you can preview or copy the entire funnel automatically with one click with the button below this text.
I’ll leave the video review walkthrough of the funnel below. There I explain the details of how the funnel works and what is included.
Here’s an overview of the basic structure…
Step 1 – Landing Page & Pre-Frame
People click on your ad on Facebook, in an email or wherever you are advertising. The first thing they see is the landing page.
The landing page has to be in line with the advertisement that brought them here and should mirror the offer and message of your ad. This will immediately confirm your potential customer, that she is in the right place.
This page is rather simple and to the point. The only action visitors can take is to click the submit button at the bottom.
To encourage your potential customer to enter his or her contact information, you offer some kind of free but valuable information. This can be any kind of report, course, cheat sheet, list or another offer that is of interest and of value for your target audience.
In the case of this funnel template, we offer it’s a free report with exclusive listings of the best homes in the area of interest.
But Popular other offers examples would be:
- Report on 11 Ways to Improve the Value of Your Property in the Next 48 Hours
- Free Evaluation of the Property
- List of Houses that are on Sale right now
The offer has to be closely aligned with the interest and intent of the customer, as well as your final objective (e.g. selling a home to the customer).
Visitors who are generally interested in buying any kind of property or real estate will likely be interested in the free offer and will click the button in order to proceed to the next step.
Step 2 – Email Optin
On the next page of the funnel, you ask the visitor to enter their name and email address in exchange for the free offer. This is why the free offer is also called a “lead magnet”. Of course, the offer that you provide to your potential customers can be different.
After they have entered their contact information, you offer them another valuable freebie. You can use this additional freebie to further pre-qualify your leads into cold or warm traffic, or filter out buyer or seller traffic, investors or home-buyers, etc. This offer is also completely up to you and you can remove it from the funnel if you don’t want to use it.
If you use it, I suggest using an offer, that reasonably requires a phone call. If your lead takes you up on the offer, she just enters her phone number below and then submits the form.
Step 3 – Confirmation Page
On the next page, you inform your potential customer, that the report is on the way to her inbox.
Now is a good time to further qualify your lead: on this page, you ask her whether she already has a certain house or property in mind, that she would like to visit.
If so, she can click the button and proceed to the next step.
On the very bottom, the customer can share the report on social media. Here you can either direct traffic to the landing page from step 1 (recommended) or directly to the report.
Step 4 – Booking the House Tour
Your potential customer has decided to take a free house tour. She now enters her contact details again as well as the address of the property at the bottom of the form.
Leads who enter this information and complete this step can be considered quite warm or even hot. Therefore, you can approach and follow up with them differently then leads that only completed step 3 of the funnel. You can now follow up with these real estate leads by phone or by email and schedule an appointment for a home visit.
Step 5 – Thank You Page
After submitting the second form your lead is redirected to the final thank you page where you inform her that you will get in touch shortly.
The free email reports are sent automatically, and you can download all the customer information in the backend for further follow-up.
That’s it! Super simple, but super effective if you have a good offer.
NOTE: It is mandatory to follow up with leads using this funnel. The faster the better! People just submitted their info and may even have expressed interest in the house tour. Make sure your sales team is ready and prepared to follow up on the phone. Don’t drop the ball, but get people scheduled for a tour and then close the sale in person.
This works like a charm.
The Concept Behind The Realtor Funnel
As you can see the funnel consist of five steps, including two capture forms for contact details and phone number. It’s sole purpose to generate real estate leads for your business by guiding your potential customers through a defined process.
The entire funnel is built in ClickFunnels and you can easily import it into your own ClickFunnels account using the button below. If you don’t have a ClickFunnels account yet, you can use the very same link to sign up with ClickFunnels. ClickFunnels is a powerful and easy-to-use software that enables you to build effective and good beautiful sales funnels without hiring a programmer. If you use this link and sign-up for a new ClickFunnels account, I will get a commission. But it doesn’t make any difference for you, except that you can reach out to me if you have any questions on how to use ClickFunnels or the real estate funnel.
You can upload the free PDF reports that you provide as a lead magnet in the backend of your website or on ClickFunnels and then automatically send it by email to your new lead. If you don’t have an email autoresponder yet, then you can also use the one integrated with ClickFunnels. If you are looking for a high-quality auto-responder, then I can recommend ActiveCampaign (see my review here)
You can easily download all contact information as CSV file in the backend of ClickFunnels and then easily follow-up with your leads by phone or email.
If you are new to ClickFunnels I would suggest signing-up using the link below. Then you can reach out to me if you need any help with setting up your account. Also, I will provide a quick start course, that guides you through the process of adjusting the funnel I showed you to your needs.
How to Drive Traffic To Your Realtor Funnel
There are a couple of ways how you can drive traffic into your real estate funnel to capture leads. A common way is using Google ads, Facebook ads, Instagram, YouTube, or Twitter. In your ad, you then promote the free giveaway, so that the potential customers have a clear understanding of what they will receive.
But you can also connect your blog or offline marketing efforts with your online marketing. For example, if you lay out flyers in your local area, you can include a QR code. That QR code will bring potential customers into your funnel by scanning the QR code with the smartphones. Or you use a simple and memorable domain that your customers can easily enter.
This funnel will then automatically guide all leads that land on the landing page through the 5-step process described above. You just have to follow up with them later via email or phone.
One great thing about funnels is, that they can help you segment your leads by their level of interest. Thereby have a way to differentiate your potential customers but temperature and follow up with them accordingly. For instance, leads that download the initial report can be considered slightly warm. After all, they showed some interest in your offer by entering their contact information.
But once they sign up for the second offer or even the home tour you can tell that they are already further down in the decision-making process about buying or selling a home.
So, in a nutshell: you create ads to drive traffic into your funnel, let your funnel capture and segment the leads by temperature, and then follow-up with them based on their current state. This will significantly reduce you cost for acquiring customers compared to sending them to your landing page.
Where to Go From Here
As I mentioned before, you can use the funnel completely free. Just import it into your ClickFunnels account, adapt it and you are good to go.
If you don’t have an account yet, you can start a 14-day free ClickFunnels trial. This should give you enough time to test the funnel. After the free trial, ClickFunnels is $97/month.
Other real estate agencies have great success with it and easily offset the price with the automation and the higher quality of leads that they get from this funnel. Just the lower ad spent alone will easily justify the subscription.
To wrap things up: if you are looking for an effective solution to generate real estate leads for your business and thus get a higher return on your ad spend then I suggest that you try this realtor funnel. Just import it, adapted to your needs and drive traffic to it for the next week. Then measure the results, split test and improve. As you may now testing is the essence of online marketing. If you implement it and stick with it, I’m sure the funnel will bring great results for your business.
If you have any questions please don’t hesitate to reach out to me. Also, if you prefer a complete hands-off solution and sign up with the button below, I can implement the funnel for you.